adidas - www.adidas.com
adidas is the world's leading brand for soccer products, including footwear, balls, goalkeeper equipment, team uniforms, and licensed products. adidas distributes soccer gear in more countries than any other company and is the global market share leader for soccer products in the sporting goods industry. As part of its marketing and promotions strategy, adidas develops relationships with influential brand symbols, including the FIFA World Cup, the FIFA Women's World Cup, the UEFA European Championships, significant national federations (e.g. France, Spain, Germany, South Africa, Japan, China) and club teams (e.g. Bayern Munich, Real Madrid, Newcastle United, AC Milan, Ajax), star players (e.g. Zinedine Zidane, David Beckham, Clint Mathis, Kristine Lilly), and grassroots programs (e.g. National Soccer Coaches Association of America, US Youth Soccer). |
