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Grassroots Programs
Creating opportunities for consumers to have relevant and memorable brand experiences through creating or sponsoring grassroots programs that use the consumers' interests to showcase the brand.
- Experiences include: Coerver Coaching worldwide soccer education program (adidas), Football Parc at World Cup 98 (adidas), Sonny Carter Scholarship (Umbro), Scoring & Saving Soccer Challenge (ING DIRECT), Vision Sports Marketing (Northwest Showcase of Champions).
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